“Sweet Caporal Skiers’ Book, 1948-1949” by Herman “Jackrabbit” Smith-Johannsen.

Published in 1948, Herman Smith Johannsen’s “Sweet Caporal Skiers’ Book” showcases maps of the Province of Quebec Ski Districts. The cover shows 3 people skiing down a gorgeous mountain with sweeping trees in the background. Contents include an introduction by Jackrabbit Johannsen, “Wax Facts”, ski developments not shown on the maps, a list of ski tows, lifts and schools, eleven smaller fold out trail maps and one large fold out trail map of the whole region.

The Sweet Caporal Skiers’ Book was first published in 1939 by Imperial Tobacco as free advertising that was quickly snapped up by skiers as the authoritative guide to the Laurentian trails. With the exception of the war years, the book was issued annually with updated maps and text until 1949. Jackrabbit and his family were involved with the project throughout.

Artifact Details

Date: 1948-1949
Discipline: Cross-Country
Type: Maps
Colour: Cover is Black Grey and Red
Material: Paper
Measurements: 13.5cm in length x 9.2cm in width
Markings: Copyright : Imperial Tobacco Sales Company of Canada Limited Montreal, P.Q. Advertisements for Sweet Caporals Cigarettes throughout.
Catalogue Number: x2006.67.3